New opportunities for marketers are becoming increasingly prevalent thanks to the continued growth in the smartphone sector.
With more and more people turning to smartphones or tablet devices such as the iPad, marketers who are seeking to run advertisements next to their business-to-business email marketing communications may find the list of options growing.
Director of mobile operations at the Internet Advertising Bureau (IAB), Jon Mew, told Business Strata that hand-held mobile devices such as smartphones allow advertisers to 'make their message more engaging' for their customers.â¨
“Smartphones open up a whole new set of possibilities for marketers. Adverts can be location-based, with functionality like maps and 'find your nearest' … you can embed video and brands can make their message more engaging and fun with adverts that can be shaken, tilted [and] touched,” Mr Mew went on to say.
According to new research from E-Dialog, 30 per cent of all email messages are opened on a hand-held mobile devices these days, a huge leap from previous years. Related research from Juniper Research revealed that the smartphone market is booming, with global shipments of the mobile devices set to hit one billion each year by 2016.
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