The 2011 Edition of the Email Marketing Metrics Report from email marketing service provider MailerMailer, has uncovered some interesting findings about the receipt of emails.

Analysing data from almost one billion email messages to uncover email marketing trends, the eleventh annual report aims to educate marketers about how to improve the effectiveness of their marketing campaigns.

The 2011 report reveals that click rates increased year-on-year to three.two per cent and two.nine per cent during the first and second halves of the year, a rise from two.six per cent and 1.6 per cent respectively.

On a Sunday, high open rates of 12.two per cent were recorded, along with click rates of four.4 per cent on average, when compared directly to the rest of the week.

The MailerMailer report also revealed that the highest volume of open rates for email messages happened between six and 11am local time, when people were most likely to be sitting down at their desks to start work.

Personalising the email subject line was found to have an impact on the click rate, generating a 0.8 per cent click rate, while personalising the message caused click rates to rise to three per cent. The report found that subject lines which were made up of between four and 15 characters led to the highest open rate, of 14.1 per cent.

CEO of MailerMailer, Raj Khera, said, “Email marketing is extremely measurable and we have a great amount of data at our fingertips. This report is provided for free as a community service to help businesses improve their email marketing effectiveness.”

This article was brought to you by Newsvend – delivering online news, blogs and other unique content.