Experts have advised that growing businesses should not be reluctant to use email marketing as it offers one of the best advertising returns for small companies.

Managing editor of Webomedia, Vangie Beal, explained that some growing companies may be slow to implement email marketing due to a lack of time or because they believe that they need to be marketing experts in order to run such a campaign.

She said that there are a number of options available to growing businesses when it comes to online marketing such as contracting an external email marketing agency or getting advice from marketing consultants.

In fact, growing or small businesses often have a natural advantage when implementing email marketing campaigns. Stephanie Miller, writing for ClickZ, recently noted that small firms can be more "nimble" than their larger rivals and thus more able to engage with their consumers on a more personal level.

She added that "email is a dialogue channel, and while many still use it like a broadcast medium, the real opportunity is to engage in conversations that nurture sales and loyalty. Owners can win huge with email marketing, and today's technology makes it easier than ever."