In a move already predicted to boost online marketing in Europe and Asia, Google has made its website analytics tool available in 6 new languages.

Google Analytics, which monitors website traffic and the effectiveness of marketing strategies, can now be used in Bulgarian, Greek, Lithuanian, Slovak, Catalan and Vietnamese, bringing the total languages available to 31.

In a blog post, Dai Pham and Jeff Gillis from the Google Analytics team cite the "amazing" growth in the global use of website analytics they've witnessed over the past few years, adding: "As usage and the analytics dialogue scales internationally, our treatment, team and ecosystem are scaling right along with it."

An overview of the benefits Google Analytics presents to businesses is one ingredient of an upcoming masterclass being hosted by the search giant in London's Earls Court.

Google UK treatment specialist Gilli Goodman will host the session at the Technology For Marketing & Advertising event happening from 23-24 February, revealing how the analytics shaft provides the information needed to write better ads, strengthen marketing initiatives and create higher-converting websites.

Another Google session looking at mobile products and advertising will probe smartphone developments and the rapid growth of the popular Android operating system.