From time to time I have people come to my house and attempt to sell me something. It puzzles me why people still use the approach in trying to sell products and service. I remember when I was around 13 years old, I took a cash job to distribute fliers out to people’s houses. The owner of this business would round up a bunch of teenagers and drop us off in different neighborhoods each having a big pack of these fliers we were to distribute door to door.
Remembering this as if it were yesterday, I recall that we all weren’t very successful in achieving the results the owner was wanting. I only did this for a few days and then my friends and I got kinda bored, took our cash and never did the job again. With that being said, close to 20 years later, I still to this day get people knocking on my door with a flier in hand trying to sell me something. I find it funny, because I now why I wasn’t successful doing this as a teen.
When someone comes to my door and immediately starts off with their small sales pitch, I quickly loose interest and explain to them that I am simply not interested. Some people have developed thick skin from constant rejection, while others who seem to not be used to rejection are more persistent. The end result is the same though, as I never have any interest in listening to what they have to say. The reason being is simple, I didn’t ask for this, and needless to say, they aren’t running an “Open Door” marketing system. Are you running an “Open Door” Internet marketing system?
What Is Door to Door Internet Marketing?
Well, it’s actually a term I made up that labels quite a few ineffective forms of Internet marketing. Granted, I don’t really think many forms of Internet marketing yield a very high success rate. The successful Internet marketers are successful because they deal in sheer volume. To me, Door to Door Internet marketing are things that folks do online that deliver the same results as an individual going house to house in attempt to sell a treatment.
Sending Individual Emails
1 example of door to door Internet marketing is when I receive an email from someone, granted this isn’t an automatically generated email from spam software, this is a real email that was sent to me from an individual. However, it is an email that I didn’t ask to receive and I consider it to be no different than someone knocking on my door in attempt to sell me something. Sending out individual emails is a great example of door to door Internet marketing. Not only is the success rate very low towards getting the desired action, you’re also dealing in very shallow numbers. Again, leading Internet marketers deal in high volume. Sending out individual emails is a waste of your time plus it’s hard work.
Sending Automatic Email
The same strategy as listed above however in this case, you’re dealing in sheer volume. This is more effective than sending out individual emails but also carries a gigantic price. Sending out mass email is dangerous to the health of your identity. Many times doing so will result if you losing your email account as well as your account with your ISP. Email spam over the years has become something that people take very seriously and it is something that you do not want to get into. While by dealing in such bulk numbers, sure you’ll get quite a few people to purchase what you want. The overall conversion will still be super low, but the volume will make up for the difference. But, you’ll get busted real quick plus ethically, it’s wrong to send out mass email.
Comment Spam
Comment spam is another example of door to door Internet marketing. Just like sending out individual emails, it too is based on very low volume and its highly ineffective. As a bonus and unlike sending out emails, publishing comment spam comes with also having a paper trail and a public perception about you. Comment spam is not a very good form of Internet marketing. I consider this door to door for sure.
Automatic Comment Spam
Automatic comment spam simply doesn’t work. Askimet is an amazing tool and it comes standard with WordPress and there is a large percent of bloggers who know how to activate it or soon discover how. Even the smaller groups of people who don’t know how to activate Askimet do know how to delete comments and don’t want junkie comments being published on their blogs. Sending automatic comment spam is absolutely the worst form of mass door to door Internet marketing. I can’t stand comment spam, automatic or manual.
What Is Open Door Internet Marketing?
Open door Internet marketing is much like having an open invitation into someone’s home where you are greeted with open arms and encouraged to talk about the products or services that you have to offer. This form of Internet marketing is very powerful and produces amazing results. It has an extremely high success rate and can make you completely rich if you deal in high volume. So what can you do to begin your own open door Internet marketing systems? There are quite a few things and I’ll get you started by naming a few.
Opt In Mailing Lists
Opt in mailing lists are amazing. People who have opted in to receive email from you want to read what you have to say. Being totally honest on your sign up page will help you a lot in weeding out the people who really don’t want to subscribe compared to the ones that really do. Having an opt in email list is a very powerful form of “Open Door” Internet marketing. If you don’t have an active mailing list, I would suggest getting one today. I use Aweber for my mailing list solutions.
RSS Subscriptions
If you run a blog your blog syndicates the content using RSS. Visitors have the option of subscribing to your RSS feed which will give them a personal notification and sometimes depending on how you configure your RSS feed an entire copy of your content. Typically there are 2 ways to subscribe to an RSS feed. I use a program called www.FeedBurner.com. This is a free service that allows me to manage my RSS feed from my blog and enables me to make use of some very powerful tools. One of which is the second option called RSS Email Notify.
RSS Email Notify is my favorite form of subscribing to an RSS Feed. With the RSS Email Notify option, subscribers get an email ONLY when you produce new content on your blog. Just like with having an opt in mailing list, when you produce new content on your blog and have a high volume of subscribers, you get a very sudden burst of traffic. If your subscribers have subscribed because they want to read the information you publish and if your information happens to be products that you review and or sell, the success rate in your attempt to sell is extremely high.
What is The Key To Being Successful In Marketing?
There are many elements that attribute towards being successful. In my experience the best element is being honest with your presentation. It all starts with how you present your subscription options. If you mislead people into subscribing into your open door Internet marketing systems, they will soon reject you and close the door on you. If you are up front, honest and accurate with presenting your open door Internet marketing systems, then people will have the opportunity to join or not join. It is much better to have someone decline your offer up front than to waste their time into making them think 1 thing and the deliver them something else.
It’s really all about honesty really as the second element is in accurately presenting the various products and services you offer. Once again, if you bait and switch or misrepresent your drug or service, the result will end in having people become very unsatisfied with you and your business ethics. Long story short is that they will want their money back and they will never purchase from you again or follow your future recommendations.
The third element is in building trust within your customer base. Repeat customers are the best. Once you have clients who have experienced a very warn and lifting transaction, they will buy from you again. Not only that, they will also grow a very massive mouth and start using it. Many people feel compelled to spread the word about things that positively impact their lives. Word of mouth marketing is a very powerful form of marketing. Also too, I label that is a a third system in “Open Door” Internet Marketing. When you have impressed someone so well that they turn around and write a blog post about you or cover a story in their own newsletter, circulation or publication, that says a lot for your name, your brand and products and services.
