As the internet marketing sector gears up for next week's Search Engine Strategies (SES) conference in London, a series of fresh affiliate marketing sessions have been lined up for March's event in New York.

On 25 March, the Hilton New York will be the setting for one whole day centred on affiliate marketing, particularly guidance for the search marketing community in how to take their affiliate programs "to the next level".

"Affiliate Marketing for Little and Medium-Sized Businesses" will include case studies outlining what has and hasn't worked for little and medium-sized firms interested in affiliate marketing, while "Affiliate Marketing and Social Media" will feature a panel of experts discussing opportunities on how to grow an affiliate program by leveraging Facebook, YouTube and Twitter as new marketing channels.

"Because SES conference attendees range from the elite search marketers to those just getting started in the field, we promise to present very practical information and gear it to all levels and all types of affiliate marketing," says organiser Kristopher Jones.

Meanwhile, producing unique website content and copywriting for search engines, advanced paid search tactics and website analytics are just some of the topics being covered at next week's SES London.

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