Including online news videos and other video content on a website and on YouTube can now boost SEO more than ever due to automated captioning that has been introduced by the google-owned video sharing giant.

The captioning makes it easier for deaf people to enjoy online video content but also means that the keywords in the script will be searchable and can help to boost a website’s placing in the search engine results.

The captioning has been made possible using Google Voice technology, which automatically generates captions based on text-to-speech algorithms.

The captioning technology is expected to be able to support 50 languages eventually. Experts claim that optimising videos for search is a good idea. They claim that including original, keyword-rich video content will now help to boost a website’s SEO capabilities.

Videos with clear speech are thought to be the easiest to caption, according to search experts so marketers would also be wise to bear this in mind when creating or commissioning videos. Video news is now an even greater way to boost the presence of a website on the search engine results.

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