Organisers of next week's Technology For Marketing & Advertising (TFM&A) event in London have already revealed that Google will host two sessions featuring tips on driving online performance using tools like AdWords, mobile advertising and Google Analytics.
Now, the full seminar programme for the Earls Court show has been confirmed and over 70 huge brand, case study-led sessions are lined up.
Alongside the ten keynote sessions from industry experts like Google, Facebook and YouTube, visitors will hear from brands including Boden, Skype, Carlsberg, Sony, Monarch, Coca-Cola, O2, Boots, Sainsbury’s Bank and Best Western across 5 themed theatres.
Sessions taking place in the Digital Marketing Theatre include:
• Boden: Driving business online: email innovation in the era of web 3
• Monarch: The latest trends & best practice to improve online conversion & ROI
In the CRM & Campaign Management Software Theatre, visitors can attend:
• MyCustomer.com: The C word – C is for… CRM, Cloud, Competition & Catch up
• Sage: Social media – what does it mean for your customer management
• Radar: Customer retention in a digital world
The Data & Marketing Analytics Theatre is the setting for the following sessions:
• Best Western Hotels: The application of consumer insight across multiple channels
• BT: First steps in predictive analysis for marketers
• CACI: Using multi-channel marketing to balance the needs of customers with commercial objectives
Sessions in the Content Management & eCommerce Theatre include:
• Boots: Online brand integrity – how do you protect it when you can't control it?
• O2: Multi-touchpoint marketing for brand consistency across channels
And in the Online Advertising & Social Media Theatre will be:
• DSNR Media Group: Beyond post-click: technology for campaign value chain management & optimisation
• Sony: Beyond SEO: new developments in the search industry
• Skype: Paid search & Skype – increasing new registered users by 100%
TFM&A is happening next Tuesday and Wednesday (23-24 February).
